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What Domain Should I Choose For My Website

We have just had a great question from a client about domains.  Michael asks:

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If I want a domain with a generic name like sandwiches, lets say sandwiches.com.au is not available, how much SEO value do I lose by using say, ozsandwiches? Does the -sandwiches- part of the name have any value or is it just a completely different value for SEO? Is there any point having sandwiches.info or any other suffix?

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Google look at almost 250 factors when making a decision about the importance of a website.  The domain or web address is a major consideration for Google when making ranking decisions.

All other things equal, for the search -sandwiches- in Australia:

-sandwiches.com.au would generally perform best
-sandwiches.net.au would be next best
-sandwiches.com would perform third best

If these were unavailable:

-ozsandwiches.com.au would perform very well but hamsandwiches.com.au would perform better

Google has a feature they call their semantic search which looks at the meaning not just the individual words.  So because ham has more to do with a sandwich than oz hamsandwiches.com.au would probable perform better than ozsandwiches.com.au

Using the alternate domains like .info in theory doesn't make a difference but when you do searches how many times do you get a result that is .info or .ws?  Not very often.

The short answer is that a domain with your most important keywords in it with a .com.au for Australia or a .co.uk if your customers are in the UK would perform best from a SEO point of view.

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Written by: Chris Hodson

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